THE ÉCONOMUSÉE CONCEPT
The ÉCONOMUSÉE business model enables artisans to practice their trade in a way that is economically viable, through direct encounters with the public.
Visitors are welcomed into the artisans’ workshops, where they can discover how artisanal products are manufactured, as well as how the ÉCONOMUSÉEs contribute significantly to the preservation of traditional know-how and cultural heritage.
Through fee-based guided visits and boutique sales, artisans are able to generate additional business revenue and to circulate their products outside of their region.
The distinctive tourist offering that the ÉCONOMUSÉE represents plays a role in creating jobs and adding vitality to local communities.
WHY BECOME A MEMBER?
Becoming a member of the ENS allows you to benefit from a network with all the necessary expertise and skills to support you in developing high-quality tourist products.
The ENS has an in-depth understanding of the set of variables required to ensure the sustainable development of your business, and to allow you to stand out from the competition by delivering a world-class offering.
The success of the ÉCONOMUSÉE business model is due in part to a solid process of business support. In addition, the improvements made by businesses become vectors of growth.
Benefits of becoming a member
- Significant improvement of visitor facilities, visits, and sales
- Improvement of visiting customers’ experience through contact with the artisan and the discovery of how local and authentic products are manufactured
- Increasing revenue (from product sales and fee-based guided visits) through an enhanced customer experience and increased visitation
- Fast adaptation to customers’ needs as a result of direct contact with them
- Greater visibility through the ÉCONOMUSÉE Network
- Increased revenue for businesses enabling greater investment in new equipment and the development of new distribution channels, in order to maintain competitiveness
WHO CAN BECOME A MEMBER?
The ÉCONOMUSÉE Network seeks to attract and promote creative artisans practicing a craft associated with intangible know-how. Artisans play a key role in transmitting a community’s cultural heritage.
An artisan can be defined as a person who, in order to earn an income:
- practices a professional activity,
- is self-employed,
- manufactures functional items in limited series,
- is in charge of most stages of the manufacturing process,
- usually has a workshop
An artisan creates artisanal items:
- by hand and using machines,
- using a limited number of tools,
- inspired from tradition, while integrating new technologies
Artisan selection criteria
- Having a privately owned, for-profit business, a workers’ cooperative or a non-profit organization that has been active for at least three years
- Using a traditional technique or know-how, or one that is inspired from tradition, to create products
- Creating items whose quality is recognized
- Having the ability and desire to be innovative in the production process
- Maintaining production year-round and opening the doors of the business to the public, or agreeing to do so, for at least four months per year
- Having a revenue of over $75,000 per year and being able to demonstrate the financial viability of the business
- Showing a strong interest in welcoming visitors
- Being in a location with a potential for attracting visitors
- Working in a building with the required space for hosting an ÉCONOMUSÉE and welcoming visitors (15 to 20 people at a time), or planning to acquire such spaces
- Working in a location and buildings of quality
Added to these are considerations such as:
- Being recognized by peers
- Being supported by the tourist, economic or political spheres
- Above all, being dedicated to passing on artisanal know-how!
For more information, please contact:
Executive Director of the BC ÉCONOMUSÉE Network Society
+1 (250) 551-5961